The year ahead

BARLOW Building, FY26

The plan, how we actually run it, and what it costs. Out-engage, do not out-build.

For Sam and Chelsea BarlowPrepared by LOVRJune 2026

Where you are today

A brand built. Now a brand that grows.

You came to us with a strong brand and a strong content base, monthly creative direction, your shoots, your videos, clips and stills, the social for BARLOW and ByBARLOW. That base is the foundation, and it holds. FY26 is the depth beneath it, the engine that runs the advertising, captures what the content brings in, and shows you the whole picture in one place.

The strategy, in one line

You do not need to out-build the field. You need to out-engage it.

The whole Gold Coast market has left the same lane empty. Nobody runs founder-led, human content. Nobody puts the people behind the brand in front of the camera. You are the only builder placed to own it, because the one thing no competitor can copy is Sam and Chelsea themselves.

What we run · 01 Content and creative

Your engine, sharpened and stretched.

The founders come into itSam and Chelsea on camera is the advantage nobody can match. He Said, She Said on a real decision. The site walk, the honest call. We produce, direct and edit. You bring yourselves.

One shoot feeds every platformInstagram and TikTok carry the lifestyle, Pinterest carries the work, LinkedIn speaks to the trade and the funders. One shoot becomes a month across five channels.

The base holdsYour creative direction, shoots, stills and project content all continue. The strategy points them at the founders and the story, where the engagement is.

What we run · 02 LOVR Management

One system, run for you, reported back.

You never log into a platform, learn a tool or chase a vendor. It runs under your name, managed by us, and reported in one read. Here is what sits inside it.

Leadsevery enquiry in one place, answered fast, filed to the right part of your business, nurtured until they replythe hub

Sociala full month planned, scheduled and published on time, the lag and backlog designed outon time

Adsbuilt, run and watched, a real person on the budget, your spend straight to the platformmanaged

Searchfound on Gold Coast searches and the new answer engines, durable enquiry that compoundsfoundations

Your site, kept livethe site we built you, maintained and current, a working asset not a brochuremaintained

The reportone branded read each month, what came in, what it returned, where the pipeline movedmonthly

Built around how Barlow works

Your enquiries do not all mean the same thing. Neither does the system.

Every enquiry is captured the moment it lands, tagged to its source, and filed into your real lanes. Then it works, on its own, in the background.

New buildyour prospective custom-home clients, the core lanecore

Renovationthe major renovation enquirieslane

Referral and tradesuppliers, trades and brand partnerslane

Architectsthe ones who refer the builders they trust, courted deliberatelylane

Fundersbackers for the larger developments, reached by the right documentlane

Your side is almost nothing. The only thing that reaches your phone is the handful of reels where Chelsea picks the sound. Everything upstream is on us.

On top, this year

The bigger plays, when the moment is right.

The setup buildyour lanes, pipeline and channels built to you, the hub stood upone-time

Your website, extendeda process page, a team page, a form wired into the leads systemone-off

The long-form filmGraya filmed how they built their company. You film how you built someone's dream homeper build

The awards programshot to award standard, submissions written to the judging metric, the 2027 cycleper project

The capability statementsa client build deck and an investment-grade statement for fundersone-off

Before the numbers

First, hear how we think.

Two short series, in our own voice. The first answers the question every developer asks us, how the press game in property actually works, the thing people mean when they say the Graya effect. The second walks through the management engine itself, the system we built and run. No assumed knowledge, brick by brick. Listen, then read the plan and the numbers that follow.

Series one · How we see it, property PR

The Graya effect, pulled apart.

Four notes on how property PR really works, what the best in the country actually do, and the gap they have left wide open. This is the research, laid out plainly.

Why we went lookingPart 1

The landscape and the gapPart 2

The machine pulled apartPart 3

How it is done rightPart 4

Series two · LOVR Management

The engine, explained.

Four notes on the system we built to grow a business once the brand and the content are sorted. The whole machine, what it does, and why it exists.

One roofPart 1

The hubPart 2

Bringing people inPart 3

Distribution and creativePart 4

The proposal · Monthly

The engine, every month.

Content and Creativeyour content engine, restructured, the founders and the per-platform content brought in$16,500 + GST

LOVR Managementscheduling, ads, the leads system, search, your site kept live, the monthly report$8,500 + GST

Total$25,000 + GST

The number is earned by the work, not by a promise on your revenue. We do not claim marketing makes someone buy a multi-million-dollar home. We put real measures on everything and report them honestly every month, so you see exactly what the activity returns.

The proposal · On top

One-time and per-project.

Setup buildone-time, quoted with the engagement

Website extensionone-off, quoted on scope

Long-form filmper build

Awards programper project, 2027 cycle

Capability statementsone-off, the two documents

Each sits outside the monthly, scoped and quoted on its own, picked up when the moment is right.

Where to from here

The engine first. The founders and the system running together from the top of the year. The rest layered in as it builds.

You do not need to piece it together from a page. Tell us where you want to start, and we map the rest to you and come back with it drawn out in full. It is your call, and we will set it to suit you.

Savannah Barber · LOVR